Street Campaign

Here’s the first look at the street campaign poster. The aim is to get people to stop and workout just where they are relative to everyone else around them. If that means some people change their current view of what the wealth distribution looks like in Germany - great!

Next up will be a version using income. Using a different QR code and to see what draws the most attention might prove interesting. Getting data that is not self reported in surveys would be a nice improvement too.